Gaining Search Engine Visibility
Search engines work on the principle of returning the most relevant, quality websites based upon the search query entered into the search engine.
In order to achieve this the search engines index your site taking into account any keywords, content and other important indicators to gain a better of understanding of what the site is about.
The next time a relevant search query is performed, the search engines look at the relevancy of your site, prioritising it against other similar sites before deciding where to rank it in the search results.
Consequently, the aim of any Search Engine Optimisation (SEO) is to make it as easy as possible for the search engines to understand your sites content for relevant keywords that represent your products, services and brand.
Building your websites authority is another important factor creating quality content, links, testimonials and downloads that will contribute to the overall strength of your site. The better quality, the more visitors will visit, share and enagage. Ultimately showing search engines that your site is worthy of a top slot.